Content:
The genre I'm researching today is "Adventure." The adventure genre usually contains a journey or a quest that the main character goes on throughout the plot of the movie. There is usually a villain or a villainous force acting against the protagonist and discouraging them from completing their goal. In the adventure genre there are multiple shots and angles used to show not only the characters, but also the setting, which is usually a danger the protagonist would have to overcome. Natural lighting is used to create a dramatic effect, some use more warm tones, especially those that take place in the dessert (ex: Mad Max - 1979). The editing is mostly fast paced to increase excitement but there are multiple transitional shots added in. There is usually non-diegetic music added in to raise the stakes.
Marketing:
The typical target audience for adventure movies is young adults and teenagers (15-25), although many would watch an adventure movie with their family. This is due to the danger and excitement that more mature people enjoy, while many of these movies also being fairly appropriate for children who would be watching with their parents or older siblings. The deadly stakes and harsh environments make them more geared towards males.
Many adventure movie posters have warm tones to highlight the danger the protagonists would face. Most also show the main character on the poster along with an important part of the plot like a tomb or a ship.
When marketing adventure movies, high impact trailers, social media posts, and targeted adds are common to see. Another marketing strategy is to organize an event to make people excited.
Film Samples:
A film that embodies this genre is "Jumanji, welcome to the jungle." It is a movie where the main characters need to return a magic jewel to a statue in order to save Jumanji and go back home. This encompasses the genre of adventure because they are going on a journey. Another reason why this is an adventure movie is because of the setting and the near death situations.
Another film that embodies the adventure genre is "The Mummy." In this movie an adventurer teams up with an Egyptologist and her brother to go an a journey to find the lost city of Hamunaptra. This encompasses an adventure movie not only because of the journey and exploration of multiple ancient tombs and ruins, but also due to the obstacles and life and death situations.
Some more examples of adventure movies would be:
Raiders of the last ark:
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