Company logo

     For my company logo my main goal was to create something that was animated. All the company logos I've seen have had an animated element to them so I wanted to mirror this with my own logo. A company logo doesn't need to be related to the project in content, but its important because its part of the credits. The movie needs to credit all the people who worked on it, but most also credit the company that produced or distributed it. Because of this, I wanted to create a logo for the fictional producer of my movie.

I started by using adobe express to figure out what I wanted to do.

Then I started brainstorming ideas for the name of the company and eventually came up with "Falling Star Studios".

Then I started going through different fonts, I liked Andreas Std but it was too light.

Bebas Kai was more like what I wanted, but I was really looking for a font with serifs.

I ended up choosing the font Girassol because it matches the idea I had for my font well. I also like that you can capitalize letters but the non capital letters also look like they're capitalized.

I tried to animate these lines to make it look like they were shooting stars but I didn't like it and got a better idea instead.

I decided that I would take the star at the top of the logo and make it move around the screen so it looked like it was getting closer to the camera until it eventually took up the whole screen. At first I only had 11 different pictures, but I realized that if I wanted to make it actually look like its moving seamlessly, I needed to add more images.

Then I decided to go into ClipChamp and edit the pictures together. This was to see if I could even animate it and get an idea of what it would look like finished.

This is what my first attempt at animating it looks like! I liked it but I wanted the background to be black not white and at the end I tried to make the star move in a circle and I didn't like how that looked.

This is the final company logo, I like it because it looks more professional than my first attempt. I also like the animation of the growing star better.

This is the link to a time lapse of how I created the final product:

Company logo editing time lapse 

Final thoughts:

    

    Overall I think I did a good job making the company seem real. I'm going to put this at the very beginning of my film before the opening credits start. On top of this, I also want to edit and create the title for my film, so I'll post about that soon. I think this logo will make my opening look more realistic and give a scene of professionalism to my project. Before creating this logo I had never animated before, so this process contained a lot of trial and error. Despite this I am very happy with how the final project turned out.

Moore, S. (2024, August 28). The basics of film screen credits. Forbes. https://www.forbes.com/sites/schuylermoore/2024/08/28/the-basics-of-film-screen-credits/